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About us

Heidi knows what it's like to feel frustrated when bra shopping.

25 years ago, finding a bra, size 32H, resulted in either the fashionable look of a wide uni-boob or your grandmothers bullet bra shape. Back pain and shoulder ruts all could have been avoided with a proper fitting and a great bra.

In 2008, Heidi's Boutique opened in Newtown with a mission to source the most desirable lingerie brands for the women of all sizes who couldn't find comfortable and sexy lingerie. Heidi's 420, launched in 2009 to accommodate our customers who had moved away and wanted to order online from a stockist they could trust. We pride ourselves on providing the highest quality products to our customers with exceptional service. We now carry bras in band sizes 30 through 50 and A through J cups from established designer labels.

From everyday wardrobe essentials to special luxury sets, we hope that you are inspired to feel the difference. Once you are comfortable, you can take on the world like there are no boundaries.



If you're in the area, stop by. Our store is located at:

Heidi's Boutique
10 South State Street
Newtown, PA 18940